SEO is key for businesses of all sizes
No matter if you’re a small home business or a national company, you need Google to deliver the right customers to your website. In order to give your business the best chance of being found on Google, you need SEO (search engine optimisation).
What is SEO?
SEO is the process of optimising your website to show as much information to Google searches as possible, in order that your website will appear in as many relevant search queries as possible, and as high in the results as possible. Our SEO services combined with our web development services can give you the best chance of being found by the right customers.
We do not look simply for masses of traffic. Instead, we aim for relevant traffic that will be beneficial to your business, avoiding irrelevant enquiries, spam, and unnecessary expense.
Our SEO practices
SEO is a practice that can be fraught with difficulties and risk. This is because big search engines like Google and Bing want to show their users pages that are most relevant to their search terms – so if somebody searches for “gardening services”, they’re going to see a lot of websites for companies offering gardening services. To show the most relevant pages, these search engines also try very hard to weed out the unhelpful pages – for example, a site that pretends to be about gardening services but which actually shows a lot of intrusive and unrelated adverts.
This is why SEO can be a risky practice – an overly aggressive SEO strategy can often result in a short term increase in rankings, followed by a long-term ranking penalty if Google or Bing suspect that your website is not as relevant or helpful as you’ve made it appear!
We only use approved SEO practices that Google and Bing themselves recommend – and we would never risk gaining a penalty for your website’s rankings just for a short-term boost in your position. With our “white-hat” SEO techniques, your website will experience a steady and sustainable rise in it’s ranking position.
When the customers do arrive, you need your website to be in the right shape to ‘convert’ the visit into a sale or an enquiry. An effective SEO strategy can also help here. Many aspects of a website’s layout that help with SEO also help to make it easy and intuitive for users. This includes descriptive page titles, breaking a page’s contents up into headings describing what each section of the page is about, and making buttons or “call-to-action” links prominent – so that search engines and users alike can easily grasp what the page is about, and what to do to find out more or make an enquiry or a purchase!
The importance of SEO
As the practical application of the internet continues to expand so does the level of competition facing today’s websites. Effective internet marketing and SEO is becoming a more and more essential part of any company’s marketing campaign.
We pride ourselves on creating SEO friendly websites, and understanding what Google expects from your SEO marketing – high quality, relevant, well-structured information. We offer SEO consultation as a standard service when you are deciding on your website’s content, and will help steer you into getting the best results on Google.
To find out more about our SEO services or anything else, please call us on 0845 504 8989, or complete our contact form.