You are probably aware that you need to make sure you have a ‘responsive web design’ for your website. But what exactly does that mean? To give you an overview of what this is Wikipedia explain:
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
This means that with a responsive design, your users will be able to navigate through and digest the content on your website regardless of the size of device they are using. So even if your users are using a small device with a small screen such as a mobile phone, with a good responsive design, they will be able to read though the site just as easily as someone on a large desktop display.
It’s a simple answer, Google will like you! As of April 21st, Google made responsive web design a major ranking factor when ranking web pages in mobile search results. This affects mobile searches in all languages worldwide, and has a significant impact on your ranking.
So if you’re not running a mobile friendly website, you will be penalised for this in the mobile search results. This could be costing you valuable business as a majority of browsing is performed on mobile devices.
Mobile has taken off
It is estimated that 51% of all internet browsing is done via mobile devices. This means that over half your site visitors are likely to be visiting your site on a mobile phone or tablet. Adopting a responsive web design ensures that all your visitors get a great experience while browsing your site, rather than an awkward and frustrating one. People who find it difficult to use your website are not likely to interact with it. This also means you may be missing out on sales opportunities.
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