The internet is now the number one tool people use to find both businesses and people so it makes sense to have a well presented and engaging website. This will bring you opportunities and potential business that you just couldn’t gather as effectively any other way.
You may think that with a website comes time consuming complexity that you just don’t have the patience for, this isn’t the case. If it’s done properly a well designed website can be much more of a help than a hindrance. An engaging website can provide you with vital insights that you weren’t aware of before and it can play a major role in the management of your business.
A well-built site should:
· Engage with your potential clients
· Reach a wider audience
· Create additional sales opportunities
Using content management with WordPress
One quarter of all websites are powered by WordPress – but why? It’s easy to use, it’s secure and importantly, it’s scalable.
WordPress content is database driven giving your website rich content possibilities. It is flexible and allows you to add content whenever you want.
Need a way to connect your co-workers?
Add products to your online store?
You have control over who within your business has access to your site. WordPress users have their own profiles and can contribute to your website easily and securely allowing you to spread the workload throughout your business.
Mobile First & Responsive Design
Websites now have to be fully compatible with all browsers on all devices. This is important because;
1. Possibly half or more of your website’s traffic will come from devices such as phones and tablets.
2. Google ranks your site much higher if it mobile compatible
Your site won’t rank as highly if it is not mobile and responsive.
SEO & Online Marketing
Search Engine Optimization is a phrase you have probably come across, but what is it? In short, the better quality the website and content the higher it will appear in search engine results.
The use of keywords to describe your content and linking to more relevant content are some ways of improving a websites SEO but it doesn’t stop there. SEO is a vast subject and covers many aspects of a websites design.
Internet marketing makes up a big percentage of what you see on the websites you visit without you even realizing it. The most recognisable are google ad’s and other adverts you see in the sidebar of a webpage.
There are many ways that you can drive more traffic to your website through marketing including email and social media campaigns, if done well and the correct audience is targeted it can be extremely effective and help increase sales opportunities.
If you are interested in discussing a new site please contact us on 0845 5048989 or email firstname.lastname@example.org
To find out more, please call us on 0845 504 8989, or complete our contact form.