Call your nearest office

Or ask us a question

Search our site

What are you looking for?

Contact us on 0845 504 8989

share

Twitter has taken further steps to encourage advertisers to use the social networking site.

It will allow marketing people to chose from 350 different types of interest to help target relevant customers.

Users will then be selected based on who they follow, the contents of their previous messages and other behaviour on the social network. The system being introduced is similar in design and function to the one used by Facebook.

The company said it would be a more powerful method than just knowing the users’ age or martial status.

It is the latest development in Twitter’s profit-making strategy – it started charging firms to post messages identified by a “promoted by…” tag on its network two years ago.

“By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets,” wrote Kevin Weil, Twitter’s director of product management, in a post on the site’s advertising blog.

“When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users.”

To find out more, please call us on 0845 504 8989, or complete our contact form.

Be the first to comment

Our Partners

Companies we work with closely Find out more about our partners

Vacancies

IT Consultant

HW Technology are currently recruiting to expand our IT Support Team (full ...

See vacancy

Meet your team

To read more about us and view our profiles click below.

Meet your team

About Us

At HW Technology, we're proud of our history, values and clients. Why not find out more about us.

About HW Technology

Contact Us

If you'd like to get in touch with HW Technology simply use our contact form using the link below.

Contact HW Technology

Get in touch

Whatever issue or question you have, we’ve got the answer. If you want to get in touch then please complete our form.

HW Technology Chorley

Balmoral House,
Ackhurst Park,
Chorley,
PR7 1NY

HW Technology Exeter

3 Southernhay West,
Exeter,
EX1 1JG

 

Our addresses

HW Technology Chorley

Balmoral House,
Ackhurst Park,
Chorley,
PR7 1NY

Tel: 0845 504 8989

HW Technology Exeter

3 Southernhay West,
Exeter,
EX1 1JG

 

Tel: 0845 504 8989

Ask us a question!