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Good search engine optimization (SEO) is crucial for the success or failure of a website. There are some small but important search engine optimization changes you can make right away. Here are 5 simple things you can do today to improve your SEO.

1.      Consistently add new and relevant content to your site

Search engines tend to rank websites that are updated often with relevant content higher than websites that never get updated, so make sure you add something new to your website consistently. It’s important to bear in mind that search engines are able to identify duplicated content from other websites so make sure the content you write is your own and unique.

While it’s important to have your keywords present in your content, you need to keep the text natural and easy to read for your target audience, it’s also important to write content that is truly helpful to your users, so that on top of getting better rankings, the content should also bring new audience to your page. Additionally, people might also share your content generating quality inbound links that further help improve your SEO rankings.

2.      Ask your customers for Google plus review

It’s a well-known fact that positive reviews of your business influence your customer’s buying decision, however not a lot of people know that they also help to improve your website SEO

Having honest and unbiased opinion on your business on websites such as Google+ Local will improve your rankings in local search engines and show that your business is trustworthy and genuine.

Google+ Local reviews are particularly important because when searching on Google, the Google+ Local pages are usually listed above the standard results, giving your business a greater presence. To get new reviews, Google+ Local allows you to ask the customers to submit a review but bear in mind you are not allowed to write a review on their behalf, it has to be wrote and posted by the customer.

Additionally to Google+ Local, some websites people can leave reviews on your business are Yelp, Foursquare, Citysearch and Yell.

3.      Ensure you have a social media presence

Having a presence on social media websites such as Facebook, Twitter and Google+ is crucial and don’t forget to add your website on your profile. These social sites rank high on the search results, including profile pages, so create a profile page on these and you might find your business profile page ranking on the search engine results.

Social media profiles can also generate backlinks, especially if you write relevant content that gets shared, commented or +1 by the users.

Another advantage is that these social media websites are crawled by the search engines very often so a link on them help the search bots find an index your new pages quickly.

4.      Clean the website URL

The pages URL which is the address used to get to a website, is one of the factors used by the search engines to determine the keywords you are more likely to rank.

A URL such as

http://www.Website.com/custompage.asp?pg=14578

doesn’t tell the search engine much about the page, however a URL such as

http://www.Website.com/get-tax-return-help

makes it clear to search engines that this page will be about how to get tax return help

Descriptive, unique URLs, is a certain way to help your website move up rankings, so have your web designer changing your URL to contain the keywords you would like to rank for.

5.      Improve your site speed

A slow loading website is not only annoying to the user, search engines tend to rank lower or not rank at all websites that take too long to load. You can use websites such as Pingdom Website Speed Test to determine how long your website takes to load, if you have a slow website, talk to your web designer about ways to make it load faster.

To find out more, please call us on 0845 504 8989, or complete our contact form.

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HW Technology Chorley

Balmoral House,
Ackhurst Park,
Chorley,
PR7 1NY

Tel: 0845 504 8989

HW Technology Exeter

3 Southernhay West,
Exeter,
EX1 1JG

 

Tel: 0845 504 8989

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