Apple has reported profits of $7.75bn for the quarter ended 28 June 2014, an increase of 12% compared with the same period last year.
The record profits were driven mainly by sales of Macs and iPhones with 35 million of the latter sold. This is an increase from last year of over 13% from the same period last year.
It looks like sales of Apple devices are increasing rapidly in places such as Brazil, India, China and South Africa with a sales increase in China up 28% to around $6bn. This can be traced back to a deal Apple agreed with China mobile who now offer iPhones to it’s customers.
iPads however had a bit of a downturn and sales fell by around 9%.
With the new iPhone reportedly being lined up for release Apple look likely to surpass these figures.
It will be interesting to see what innovations the new iPhone will bring and how it is received in general.
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