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Search penalties for mobile unfriendly sites

Google uses many different ‘signals‘ to determine a websites place in the search engine results. After a major search engine update last year, a large signal is now whether the content on the site is likely to be readable or usable on a small screen. This is important as a large proportion of web browsing is now performed on mobile and tablet devices, if your site is mobile unfriendly you could be dropping down the search rankings due to it.

Last week Google announced  its intention to penalise websites more heavily if they are deemed mobile unfriendly. In simple terms, they don’t display correctly on a mobile or tablet device.

How does this impact you if your site isn’t mobile friendly?

The simple answer is that it is unlikely to appear anywhere near the first page of search results going forward. With more and more people relying on Google’s mobile search, this update is intended to further penalise non-mobile friendly websites and is the next natural step for the search giant.

From the official Google Webmaster blog,

 

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

With this update to its search algorithm, Google continues to confirm the mobile-first industry standard. If your business website is not mobile friendly, now is the best time for a responsive redesign. Not sure if your website is mobile-friendly? Click here to test your website.

To find out more, please call us on 0845 504 8989, or complete our contact form.

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