Microsoft has started a campaign in the US where it is offering iPad owners up to $200 dollars for “gently used” devices.
The campaign is to encourage users to switch over to the Surface tablet RT and Pro. Microsoft has been running a fairly aggressive marketing offensive to tempt users into purchasing the Surface tablet over recent months.
The Surface has failed to make massive in roads into Apple’s iPad and Samsung’s Galaxy tablet market shares. It remains to be seen if people will be tempted by the offer.
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