Mobile apps – how many are available?
It may seem strange but too many mobile apps may be available on mobile devices. Apple’s app store has over 1.5 million available and Google has even more with over 2 million. But how many actually get installed and used on a regular basis by users?
In terms of the number of apps that are regularly installed and used on a regular basis the number is very small. It is well known that most people only use a small proportion of the apps they install on a regular basis, even more interestingly only 1 in 4 mobile users actually use an installed app more than once.
Why is this a problem?
The main issue with this is the number of developers will gradually remove themselves from the marketplace. If people don’t use apps on a regular basis the developer’s income will continually decrease. Many companies who develop mobile apps rely on advertising to fund business growth. Should the number of people using the app dip below a certain level the developers lose income. The knock on effect to us as users is the number of apps available to choose from will gradually decrease as developers will be reluctant to create new apps for the apple and google ecosystems. It is already being reported developers are less interested in developing apps for devices such as smart watches and Apple TV as income is hard to acquire within these markets.
Thinking outside the box
Google seems to be addressing this issue with its new instant apps install process. The idea is to allow the app to be launched via a URL rather than finding and installing the said app. This will help cater for those users who only run an app from time to time. Some reports suggest it is becoming more and more difficult to make money from mobile apps as the market place becomes ever more flooded.
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