Facebook has closed the check-in location service Gowalla three months after acquiring it. The Gowalla site is displaying a notice thanking users for “going out” with the service – and offering users the option to download their photos and check-ins.
Social location has been the ‘must-do’ thing for several years and Gowalla was one of its pioneers.
Facebook decided to scale back on its location services recently by removing the check-in option as a stand-alone function on its mobile apps. Now users can add location into normal status updates.
Facebook’s buyout in November included Gowalla staff in-house to work on new location features. Gowalla’s closure has been on the cards since the buyout, but was initially forecast for January.
More successful Gowalla-rival Foursquare has kept up a following, and claims to have 15 million users worldwide as of January 2012.
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